In the world of email marketing, list hygiene is a process that helps ensure your emails are delivered to the inboxes of your target audience. When executed correctly, email hygiene removes inactive subscribers and helps to prevent email deliverability problems such as hard bounces, complainers and spam traps. However, there are some misconceptions about what exactly email hygiene is and how it works. This blog will help to clear up some confusion and provide a better understanding of email hygiene and how it can positively impact your email campaigns.
Why should I clean my email list?
The biggest reason to keep your email lists clean is to maintain a high deliverability rate. Maintaining a high deliverability rate will improve your chances of reaching your intended recipients and increasing engagement with your emails. This will ultimately help to boost your brand reputation and increase revenue.
One of the most common ways to improve your email deliverability rate is through consistent email scrubbing, which is also known as email scrubbing or email verification. By using an email scrubbing service, you can ensure that the email addresses on your database are valid and that they are not being used by anyone else.
A clean and accurate email database is essential for any successful business. Email scrubbing is an important part of email marketing, and it can significantly improve the performance of your email marketing campaigns.
Using an email scrubbing service can save you time, money and resources by removing inactive subscribers from your database. Inactive subscribers are more likely to mark your emails as spam and will not open them, which can negatively impact your email deliverability rates. Email scrubbing is an easy and affordable way to improve the effectiveness of your email marketing campaigns.
Email Hygiene API
An email hygiene API is an application programming interface (API) that allows an email processing system to verify the integrity of an email address before storing it in an email database. An email hygiene API can be integrated into any email software or CRM that supports the REST protocol, allowing you to check an email address at the point of entry. Email verification is an essential part of email marketing, and an email hygiene API can be a valuable tool in improving the quality of your email databases.
The best email hygiene APIs provide multiple methods for checking the validity of an email address. These include a validation scan that checks the local part of the email address, the at-symbol (@), and special characters such as commas, semi-colons, and apostrophes. Additionally, an email hygiene API can perform a threat removal scan that identifies problematic email addresses such as spam traps, honeypots, malicious moles, screamers, bots, seeded trackers, and more.
An email hygiene API can be an invaluable tool for any email marketer, as it can help them to achieve optimal deliverability and engagement rates for their marketing messages. Keeping your email lists clean can help you to avoid the risk of poor deliverability and negative impact on your sender reputation, which will in turn increase your chances of achieving positive ROI for your email marketing campaigns.